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Yutaka Katayama

Mr. Yutaka Katayama

Born in 1909

Pioneered Japanese automobile marketing in U.S. with original philosophy

As Japan’s car industry started to expand, using his instinct, intellectual wit and determination, Mr. Yutaka Katayama broke down barriers in the USA and converted countless Americans into lovers of Japanese automobiles. His original philosophy made a huge impact on motoring culture, and contribution to the prosperity of Nissan on both sides of the Pacific. In recognition of these great achievements, the Japan Automotive Hall of Fame is honored to induct Mr. Yutaka Katayama into the Hall of Fame.

Datsun racers, 1936. Katayama standing at the left back row.

Katayama in the 1949 Flying Feather prototype.

Katayama produced the logo for the Tokyo Motor Show.

The 1958 Mobilgas Trial in Australia. The Datsun team led by Katayama scored a Class victory.

A breakthrough in America…

American sales staff with Katayama standing second from the right behind a Datsun 240Z.

Katayama at the time of his induction into the AHF in Detroit.

Katayama’s motto.

Katayama with Z-car club members in Japan.

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